YOU CAN’T MANAGE THE PAST

You can’t manage the past. You can only manage the future. The more you know about the future, the more effective you can be. Need cash? How much? When? A solid financial forecast will provide the answers.

I was recently asked to speak at a Los Angeles banking conference. They wanted me to spend some time discussing how to develop a financial forecast. They had become frustrated with the number of their customers requesting loans who, when asked how much they needed, replied, “How much will you loan me?”

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